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Target Farming Report Campaign Image
Target Farming Report Campaign Image

RSP USA's Premier Target Farming Report Campaign

This data-driven campaign fuses direct mail with innovative digital tools to produce real, measurable results. With personalized mailers, exclusive high-ROI targeting, and real-time lead capture — this strategy fuels sustained growth year after year.

RSP USA combines 27+ years of industry experience with a powerful data platform to make building a high-performing farm easy. No one has helped more agents dominate their market.

Target Farming Report Campaign Background Image

tar•get farm•ing

noun

The practice of consistently nurturing a geographic area of qualified prospects through marketing, value, and community presence until it yields steady leads and listings. The best marketing method for long-term growth in a territory.

Target Farming is most effective when agents:

  • Commit to consistent direct mail, supported with postcards and other outreach.
  • Stay locally visible by connecting with homeowners in their community.
  • Act on every opportunity with sharp listing skills and strong follow-up.
Target Farming Direct Mail Video
Target Farming Direct Mail Video

Direct Mail: The Proven Core of Farming

Digital can support it, but it can't replace it. Here's why:
  • Precise Local Targeting: Mail hits exact neighborhoods
  • Trusted & Seen: Mail gets opened, digital gets skipped
  • Less Noise: Mailboxes are quieter than inboxes or feeds
  • Built for Consistency: Keeps you top-of-mind all year
  • Proven ROI: Stronger returns — one closed deal often covers the entire campaign cost.

A Closer Look at Our Reports

Modern Designs with distinct branding options and high–value features.

Target Farming Report Campaign Image
Target Farming Report Campaign Image
  • Standard Branding:
    Agent info, headshot and brokerage branding + Matching panoramic postcard design
  • Personal Branding:
    Free if mailing 800+ Reports — a $599 value! Everything included in Standard Branding + Fully customizable design options
  • Report Features:
    Editable cover letter, recent sales activity, featured listings, and lead-generating QR code

Hyper–Local
Sales Activity

8.5" x 11" Double–Sided
(folded for mailing)

Full Color on Premium Paper

Check Out the Details Up Close

We've Cracked the Code — Farming Smarter, Not Harder

A consistent, data-driven farming campaign that keeps your name top-of-mind and produces real results.

  • Exclusive Territory

    Your chosen neighborhoods are reserved for you alone.

  • Smart Targeting

    Our system uses tax roll and MLS data to target the most qualified prospects.

  • Concierge Design & Delivery

    Report design, printing, and mailing — all handled by our team.

  • Consistent Mailings

    Scheduled every 60 days (6x annually) without lifting a finger.

  • Real–Time Lead Capture

    Home Value Estimate QR Code on every Report generates hot leads and instant alerts.

  • Follow–Up Drip

    Fast Track Follow-Up postcard sequence begins automatically for every lead.

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Map Your Success

  • 01 Select Your Farm

    Choose high-ROI areas with our all–in-one platform (exclusivity ensured, so you're the only agent farming there).

  • 02 We Design & Send Your Reports

    Personalized, branded reports are created and mailed to start your campaign.

  • 03 Six Mailings Delivered Every Year

    Regular 60-day touchpoints keep you consistently visible to homeowners.

  • 04 Leads Engage via QR Code Instant Alerts

    When recipients scan, you get notified and we follow-up for you.

Already Know Where You Want to Farm?

Use Our All-In-One Platform to Target the Best Exclusive Farming Areas with Confidence

Why RSP USA Outperforms The Competition (including DIY Farming)

With RSP USA Other Direct Mail Marketing Companies or DIY
Smart Targeting (Tax roll MLS)

Added Cost or Manual list-building (missed targets)
Exclusive Territory

Overlap with other agents
Full-Service Design Printing

Slower turnaround, lesser QA, added cost
Automated 6x/year Mailings

Manual process (risk of inconsistency)
QR Code Lead Capture Follow-Up

No real–time engagement with follow–up
One Flat Monthly Fee Report Pricing

Hidden fees unpredictable print costs
Concierge–Level Service Follow-Up

No expert human support (impersonal bots)

Farm Multiple Neighborhoods for Years

Just One Closed Deal Covers the Cost — Everything After is Growth

Use Our ROI Calculator to See Your Potential Return

Typically, one sale from your farm area generates enough income to cover your marketing costs for several years. If you're targeting higher-value communities or earning higher commission splits, your ROI could be even greater.

ROI Calculator
To determine your ROI, enter your amounts below:
$8,550.00

ROI From One Transaction*

* ROI is an estimate and calculated as net income from one sale, minus $2,700 — the annual cost of mailing 300 Target Farming Reports six times per year (plus monthly fees)..

Dellatorre Real Estate Company Agent Photo for Testimonial

We absolutely LOVE RSP! Highly recommend. Our real estate business has doubled…

The Dellatoré Real Estate Company

Trusted by Top Agents Nationwide

Along with 5,475 verified 5-Star reviews, we have long-term loyalty from our customers — many of them mailing our Target Farming Report Campaign for more than 15 years.

Laurie Fox Agent Photo for Testimonial

“Farming is the way to build your business. I've trusted the process for 20 years with RSP, and they have grown my business!”

Laurie Fox
Top 2% Agent
Coldwell Banker

Watch the full testimonial
Adnan Dedic Agent Photo for Testimonial

“RSP isn't just a marketing tool. It's a cornerstone of my business, and it will always be a part of my strategy.”

Adnan Dedic
Top 1% Agent
Compass

Watch the full testimonial
Mike McCann Agent Photo for Testimonial

“One of my keys to success has been RSP [...] Not just to win listings, but to DOMINATE markets. I have worked with them for over 20 years!”

Mike McCann
The Mike McCann Team
#1 Team in Philadelphia
Keller Williams Empower

Watch the full testimonial

0 listings won this week in target farms

Start Farming Your Neighborhood Before Another Agent Does

One agent per farm. Reserve yours today.

Connect With Us

Schedule a free, no–obligation strategy call, and we'll identify high-ROI farming zones that are tailored to you and drive sustained growth.

RSPA Logo Data Driven Marketing Solutions for Real Estate Professionals

All–Inclusive,
Transparent
Pricing

Enjoy Personal Assistance and Quality Control, Easy Pay–As–You–Mail Schedule, and No Set–Up Fees!

$1.24/Report (Mailed) & $39/month (Program Fee)

Special Postcard Discount: 5¢ off/postcard on Every Order + 50 Free Postcards on Your First Order

Mailing Cost: $1.24/Report Includes:

  • On–Site Printing
  • Standard Class Postage & Delivery

Program Fee: $39/month Includes:

  • Farm Area Exclusivity for Your Reports
  • Hyper-Local Home Sales Data
  • Smart Targeted Mailing List
  • Home Value Estimate QR Code
  • Fast Track Follow-Up
  • Featured Listings and Comps
  • Pre-Written Cover Letter
  • Professional Design Service
  • Concierge-Level Customer Care

Frequently Asked Questions

Got more questions? Feel free to contact us for more information by clicking the link provided below.

Connect With Us

Reports are mailed to your Farm Areas every 60 days. Postcards, like Just Listed / Just Sold, Holiday, and Current Market, are available to send out in between Report mailings.

No. Agents must mail reports at least every 60 days to allow for consistent reinforcement of your brand to homeowners, which drives leads.

No. There is never an upfront set-up fee to get started with our Target Farming Report Campaign.

Yes. Successful farming requires consistency, so we require a six-mailing (one year) commitment for our target Farming Report Campaign. Due to the success of our program, many of our agents have been mailing reports for more than seven years.

Yes. Since we do not charge a set-up fee of any kind, agents cancelling the Campaign before their third mailing will be charged a $600 cancellation fee. Agents cancelling prior to their sixth mailing will be charged a $300 cancellation fee.

Yes. There is a 300-Report minimum. This can be made up of any number of different Farm Areas.

Yes, you can remove any homeowners from your mailing list that you would not like to receive your Reports, as long as you include a minimum of 85% of your qualified homeowners.

Yes. We can even divide billing accordingly.

Separate from the cost for each printed Target Farming Report, the monthly fee covers the management of your Campaign, including maintenance and merging of MLS and Tax Roll Data, property search websites for each Report, and the preparation of each new Report.

No. Regardless of how many Farm Areas to which you mail your Target Farming Reports, there is only one monthly fee to prepare all of your reports.

Once you’ve selected and locked in your Farm Areas for the Target Farming Report Campaign, those areas become your exclusive territory. Your chosen neighborhoods are reserved for you alone, meaning no other RSP USA customer can mail Target Farming Reports there while your Campaign is active, and they’ll be marked as unavailable for other agents in our system.

Yes. Our Home Value Estimate QR Code is available for free on Target Farming Reports and postcards. It generates hot leads and instant alerts by prompting homeowners to see an estimate of their home's value on MyHomeEst.com. In disclosure states, an estimate of the home is provided (when available). In non-disclosure states, the website directs the homeowner to contact the you, the mailing agent, for an estimate. MyHomeEst.com presents the estimate, your contact information, list or sale price trends (when available), a map of active and sold listings, and more. The first time a homeowner visits MyHomeEst.com, you'll receive an email in real time with all available contact information for that homeowner. Additionally, our free Fast Track Follow-Up postcard sequence will begin automatically for every lead.

Yes. If customers have the free lead-generating Home Value Estimate QR Code feature on their Target Farming Reports and postcards, our free Fast Track Follow-Up postcard sequence begins automatically for every lead.

Yes, volume discounts are available for the following quantities: 500-999 (2¢ off), 1,000-4,999 (4¢ off), 5000+ (6¢ off). Volume discounts apply to the total quantity of Reports in a single checkout session.

Absolutely! Customers mailing Target Farming Reports enjoy special savings of 5¢/piece off most postcard products, including Just Listed / Just Sold, Holiday, Current Market, and more. This farming discount does not apply to self-addressed postcards (Blanks) or the Fast Track Follow-Up service.

Agents are billed by credit card for all Target Farming Reports prior to printing and mailing. Monthly program fees are billed on or about the same day each month.

The U.S. Postal Service averages 10 to 15 business days for Standard Class and five to seven business days for First-Class Presort. We automatically mail reports Standard Class, but you may request an upgrade to First-Class for an additional charge.

Yes, we offer Reports for disclosure and non-disclosure states.

With regard to sales tax, the amount of tax charged on your order depends on many factors including the following:
  1. The billing or shipping address of your order.
  2. The type of item or service purchased.
Factors can change between the time you place an order and when your shipment is complete. As a result, the tax we collect is an "estimation" to be collected at Check Out when confirming an order. The tax rate applied to your order will be the combined state and local rates of the address where your order is delivered to or fulfilled from. For example, if you live in a state that does not impose a sales tax, you may still see tax calculated on your order if shipped to another state or if your billing address is associated with a state applicable to tax.

Our all-in-one platform combines tax roll and MLS records to offer filtering and sorting that helps you identify the areas with the best potential ROI. Consider key factors, like turnover rate, length of ownership, home values, number of homes (minimum quantity is 300 Reports, but 500-1,000 is a good starting point), and limited competition actively marketing in the area.

FREE Upgrade to 1st Class for Fast Delivery

Enjoy faster delivery for your Target Farming Reports at no extra cost!

Area Not Available

Do you want first choice of neighborhoods in this area? Help us open it!

Our company consistently grows by partnering with agencies to open new areas. Because our program is exclusive to the agent, you and your associates will get first choice of those neighborhoods. With our data-driven marketing strategy, we help you target the best neighborhoods for the highest possible ROI!

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4.7

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5,475 5-Star Ratings
Out of 6,673 Customer Reviews
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